The Truth Behind Dentistry
Welcome to The Truth Behind Dentistry podcast channel, where we bring you outstanding, quality content to learn about various aspects of dentistry. Each episode is hosted by one of our Resident Hosts, someone special in dentistry. Our guests include everyone from former ADA Presidents to the regular hygienist next door that isn’t afraid of sharing the truth. ”The Truth Behind Dentistry is exciting to listen to because they interview people in dentistry who feel the impact of changes today.” Darius Somekhian | Pair Dental Founder & Head of Business Developement for Cloud Dentistry. We just launched in September 2022! At the core, our companies help dental offices connect with dental professionals, such as In-House specialists, RDHs, DAs, and GPs, seeking work hire. The Truth Behind Dentistry audience is intended for practice owners and dental professionals, including clinical, support, and even sales. Pretty much anyone within dentistry or interested in diving in to find out the nitty-gritty with thought-provoking predictions. Our mission is to debunk all the myths and folklores in dentistry & expose the truth through real people involved. Thanks for listening! Don’t forget to follow-us. We are planning tor release up to 10 new videos per week! A special thank you to Pair Dental & Cloud Dentistry for supporting in making this channel become a realty.
Episodes

Monday Apr 01, 2024
Monday Apr 01, 2024
In this episode of The Truth Behind Dentistry podcast, Dr. Norton of People Plus Purpose interviews Damaury Escotto, Coach and Revenue Manager with Benco Dental. With insider knowledge of dental practices from dental assistant to hygienist to managerial roles, Damaury calls teams to extend empathy to the doctor/owner as they bear the weight of running a demanding healthcare business. She talks about building and empowering your dental team and leading them to success. #PeoplePlusPurpose #DentalTeam #TheTruthBehindDentistry #DentalCoach #dreamteam #teamwork #Empathy

Thursday Mar 21, 2024
Thursday Mar 21, 2024
If You are a new graduate from dental school, this video is for you. In today’s episode Dr. Norton of People Plus Purpose interviews Kathy Lamont, The Practice Transition Catalyst. She shares her journey from hygiene, to sales, to multi-office management, DSOs, and associate onboarding. Kathy’s passion now is to share her knowledge and love with small dentist-owned groups. Listen as Kathy discusses the reasons for failed associateships and a solution called “Trial Partnership”. She also speaks about staff turnover and the retention power of a caring culture and connection, “temping’s” pluses and minuses, and the positive future of technology, efficiency, patient experience in dentistry, and small dentist-owned practice groups. #AssociateDentist #Temping #TheTruthBehindDentistry #DentalManagement #PeoplePlusPurpose #DentalAssociate #Dentalgraduate #GraduateDentist

Wednesday Mar 20, 2024
Wednesday Mar 20, 2024
In this episode of Truth Behind Dentistry Podcast, Dr. Matthew Norton of People Plus Purpose talks with Ben Shaver, the dental business coach and advisor who speaks about the key elements for dental practice owners to be aware of for the Sustainability and growth of their practices. Ben also talks about the importance of Team Communication, Leadership, Branding, and the difference between Leadership and Management. This episode is very important for all the dental practice owners out there, to know how to grow their business and hire the right people who will help you with your vision and mission. #PeoplePlusPurpose #TheTruthBehindDentistry #GrowYourBusiness #DentalCoach #Dentalpractice

Tuesday Mar 19, 2024
Tuesday Mar 19, 2024
n this episode of The Truth Behind Dentistry, Dr. Norton of People Plus Purpose talks with Dr. Laura Brenner who shares her 10+ year journey hoping life as a dentist would get easier, but it didn’t. Laura openly shares common traits other dentists might also be experiencing: shame, the burden of patient happiness, the feeling of being stuck, and more. Learn the difference between burnout from loving dentistry and burnout from hating it, how doors for reinvention and trusting oneself to do something different exist, and the best places to find opportunities to move forward inside or outside the field of dentistry. Dr. Brenner helps dental professionals solve burnout by starting a successful & enjoyable side gig so they can reduce clinical practice hours and regain career happiness. #Burnout #TheTruthBehindDentistry #YourDentistHatesYou #PeoplePlusPurpose #quittingmyjob #QuitDentistry #SideHustle #careershift

Monday Mar 18, 2024
Monday Mar 18, 2024
Meet our hosts, Dr. Matthew Norton the founder of People Plus Purpose talking with Darius Somekhian, the co-founder of Pair Dental and the head of business development in Cloud Dentistry. Dr. Norton made a commitment over 30 years ago, as part of healing through the hardship of his own personal loss, to help as many people as possible break through to find the freedom, fulfilment, and favorable outcomes they seek. We bring human understanding to help you solve your leadership and team challenges to create a thriving business and workplace culture. If the people aspect of your business is already going well, then let’s make it EXTRAORDINARY! Visit https://peoplepluspurpose.com. #TheTruthBehindDentistry #GrowYourPractice #DentalTalk #PeoplePlusPurpose #leadership #teamwork #problemsolving

Friday Jan 26, 2024
Friday Jan 26, 2024
In this episode, Dr. Matthew Norton of People Plus Purpose is joined by Samantha Jones, dental systems specialist and creator of Compass Dental Practice Solutions. They discuss how communication affects your AR and what needs to shift so that you get what you want from your practice and your employees at the end of the day. Like foundational dental best practices, communication best practices are foundational to resolving the root of inefficiencies, breakdowns, and poor staff retention. Samantha challenges practices to make time to work on communication to get more done in the logistics of dental businesses through teams that are stellar problem solvers and communicators.

Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
Our host, Dr. Matthew Norton of People Plus Purpose interviews Kimberly Brozovich, the Founder and CEO of MacLeran and Vaughan. Kim has a nearly 25-year history in the dental industry. She has led practices to success by creating growth strategies leading to increased productivity and profitability for their business. Now her passion is to support dentists as they begin looking for a way to sell or transition their practice.

Wednesday Mar 08, 2023
Wednesday Mar 08, 2023
The Truth Behind Dentistry
Meet legend Bob Affleck. Wisdom and truth meet at the crossroads in this episode of The Truth Behind Dentistry, hosted by our resident host Dr. Norton from People + Purpose. Bob has been a seasoned entrepreneur on the business banking brokerage side of dentistry for many years, his reputation is legendary, and he has some important career-changing advice for general dentist professionals or future practice owners. It's definitely NOT a "buyer" situation. Tune in to hear about it, the truth behind it all. This is the first episode of The Truth Behind Dentistry that is being published in raw format without any editing. Due to our vision in manifesting The Truth Behind Dentistry, we decided it would be best, for now, to present to you this interview in its rawest form, completely unedited, all recorded in one take. Enjoy!
👁️🗨️ About Pair Dental & Pair Club
Website https://www.pairdental.com/LinkedIn: https://www.facebook.com/pairdental/Instagram: https://www.instagram.com/pairdental/Facebook: https://www.facebook.com/pairdental/

Wednesday Jan 25, 2023
Wednesday Jan 25, 2023
The Truth Behind Dentistry
Meet Deborah Carrier, a dental hygienist who took the plunge to become an entrepreneur & founder of Twice as Nice Uniforms. Today, her scrubs are the best scrubs money can buy. Imagine scrubs with a unique patented feature that allows thermal balancing. In other words, stop worrying about arguing with the office manager about the thermostat temperature! Now, you have a scrub that regulates your body temperature. These scrubs have technology built to bring your body temperature to a comfortable level, regardless if someone is changing the thermostat temperature against your desires! You can even have the scrubs fully customized to fit your needs. All of their scrubs are Made in America!
👁️🗨️ About Pair Dental & Pair Club
Website https://www.pairdental.com/LinkedIn: https://www.facebook.com/pairdental/Instagram: https://www.instagram.com/pairdental/Facebook: https://www.facebook.com/pairdental/YouTube: https://www.youtube.com/@pairdental

Wednesday Jan 18, 2023
Wednesday Jan 18, 2023
The Truth Behind Dentistry
Harvard Orthodontist Dr. Ingrid Murra takes on the dental industry by creating a platform called TwoFront. For years we have pointed out that the operational cost and bandwidth burden for managing In-House Orthodontics is taxing for dental offices, and the ideal approach has been "decentralizing". This modality is a much better alternative for patients from the perspective of continuity of care. For example, being seen by an orthodontist at their general dentist's practice can lead to a disconnect entirely out of the patient's control. In-house Orthodontists are independent contractors at these practices, not W2 "employees." Hence either party can disconnect without being held responsible for finishing the Ortho case. From the office's perspective on a reputation management level, having to explain to a patient's parent that their child's treatment is delayed due to the Orthodontist no longer working at their office is very difficult.
Meanwhile, the patient had paid for the case in advance, and the office now risks an online reputation disaster. Our recommendation for office owners and patients is to contact TwoFront. They are an Orthodontist lead clinical team working out "tenant/landlord" arrangements with the offices, avoiding unforeseen disconnects and jeopardizing patient care.
Disclosure: Darius Somekhian is an advisor for TwoFront. For the reasons mentioned above, we believe that Orthodontic care should be doctor driven and "decentralized" to deliver the best experience.
👁️🗨️ About Pair Dental & Pair Club
Website https://www.pairdental.com/LinkedIn: https://www.facebook.com/pairdental/Instagram: https://www.instagram.com/pairdental/Facebook: https://www.facebook.com/pairdental/YouTube: https://www.youtube.com/@pairdental